Heegui is a new-born baby brand, Seoul based womenswear, menswear and accessories brand founded in 2015 by two designers, Guihyun Ji and Heejin Jeon, graduated from London Fashion School. It is named after the designers’ middle names which could be translated as ‘reaching for nobility’ their philosophy in design.
The collections are defined by its creative research of space in garments, inspiration drawn from contemporary art and culture. Heegui try to maintain the diverse perspective of view to find out the meaning of importance of storytelling fashion. That’s why their “marked” pieces have illusional holes on them!
I really liked their aesthetics, not their coats. Definitely not the coats. That was a major weak spot!
source @ HERA SFW