Lee Jiyoun belongs to a specific category of designers. She gets all the must items of this season into completely beautiful pieces!

The brand pursues harmonization between masculine and feminine beauty, between avant-garde and minimalism and between the East and the West. Rather than formal sexy or glamorous beauty, it pursues the natural femininity of classic and elegance.

“The style defined not by sexual role but by social role is pursued so silhouette is confident without losing the identity of women.” you seriously got me there! In particular, she maintains her identity as a Korean designer using smooth curve, dongjeong, tab and patchwork which are representative Korean elements. Making her one of a kind!

The styling was showing-off the designed teeth (?) as head pieces and necklaces. The shoes were the most epic ones in this season’s runway! I really need these velvet boots, I kid you not!

The music went along smoothly, changing beats every time the collection changed image! Interesting!




source @ HERA SFW


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