Jenny Park is a new designer that debuted her collection in this year’s SFW. Sticking only to knits and lingerie, a trend that’s going to be with us for at least 2 more years. Nice move there Jenny!
She studied art in her early life in preparation for her chosen career. Soon after obtaining her degree, Jenny spent some time in New York, where she worked as an intern in Calvin Klein Collection, Vivienne Tam, and Morgane Le Fay before creating her own line.
Jenny Park, the designer now, presented cashmere brand in 2011 under her own name. She designs clothes that she wants to wear. Her silhouettes are simple and easy-to-wear rather than complex and splendid as she believes in comfort and ease. In a fast changing world she wants to design clothes that last longer by focusing on quality while hitting an affordable price point.
source @ HERA SFW